Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

A brand is just a logo - everyone knows that, don't they? After all, it's not as...
¥9,802 JPY
¥9,802 JPY
SKU: 9781398608177
Product Type: Books
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Author: Simon Bailey
Format: Hardcover
Language: English
Subtotal: ¥9,802
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Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Bailey, Simon

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

¥9,802

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

¥9,802
Author: Simon Bailey
Format: Hardcover
Language: English

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Business Myths series...

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Author: Simon Bailey, Andy Milligan
Publisher: Kogan Page
Published: 10/25/2022
Pages: 264
Binding Type: Hardcover
Weight: 0.87lbs
Size: 8.00h x 5.00w x 0.88d
ISBN: 9781398608177

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