No B.S. Guide to Brand-Building by Direct Response Lib/E: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Bu

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand--without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe--customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

Author: Stephen R. Thorne, Dan S. Kennedy
Publisher: Gildan Media Corporation
Published: 10/30/2018
Binding Type: CD
ISBN: 9798200590704

About the Author
Walden, Forrest: - Forrest Walden is the Founder & CEO of Iron Tribe Fitness, the fastest growing, limited-membership, group fitness franchise in North America. Recognized by Entrepreneur, the Wall Street Journal and CRM Magazine, his model has captivated the business world with its uncompromising vision, operational excellence, lightning-fast growth, and commitment to giving back.Cavale, Jim: - Jim Cavale and Forrest Walden are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, limited-membership, group fitness franchise in North America. In early 2010, Cavale became one of the first clients of Iron Tribe Fitness and then partnered with Walden to open Iron Tribe's second gym. He has since helped expand the brand throughout the country.Thorne, Stephen R.: -

Stephen R. Thorne, winner of multiple AudioFile Earphones Awards for narration, is a professional actor and member of the resident acting company at Providence's esteemed Trinity Repertory Company, where he has played Hamlet, Henry V, and Tom Joad.

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