Persuade: The 7 Empowering Laws of the SalesMaker

Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more.

If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade.

Scott Hogle is a 25+ year Broadcast Executive and is a Senior Vice President of Sales for iHeart Media. Scott is an expert in selling and has led hundreds of seminars for sales professionals. Scott believes that selling is not just a career, but a calling in life which allows people to serve others.

Scott started selling at the age of 20 in the fast-paced radio industry. He learned how to sell and lead from mentors, then combined these skills with his ability to connect with customers. Scott's experience from decades of leading sales organizations empowers others to communicate confidently and naturally persuade others to make buying decisions. He lives in Honolulu, Hawaii and is married with two sons.