Project X: Challengers - Seven Eleven by Ikuta, Tadashi

Project X: Challengers - Seven Eleven

At a time when the giant department stores and supermarkets dominated the Japanese retail industry, two businessmen,...
¥3,302 JPY
¥3,302 JPY
SKU: 9781569709580.00
Product Type: Books
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Author: Tadashi Ikuta
Format: Paperback
Language: English
Subtotal: ¥3,302
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Project X: Challengers - Seven Eleven by Ikuta, Tadashi

Project X: Challengers - Seven Eleven

¥3,302

Project X: Challengers - Seven Eleven

¥3,302
Author: Tadashi Ikuta
Format: Paperback
Language: English
  • At a time when the giant department stores and supermarkets dominated the Japanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America -- the Seven Eleven. Called a "convenience store," it was a concept new to the Japanese. Intrigued by this new idea and convinced that it would suceed in Japan as well, the two men put together a project team of fifteen members, all virtual novices to the retail trade, to bring this venture to their land. Staking his entire livelihood, young storeowner Kenji Yamamoto volunteers to convert his family-owned liquor store into the first Seven Eleven in Japan. The hardship of negotiations, the oil shock, the struggle to cope with inadequate space -- all were met with resolve and innovation, culminating in what is now called the retail revolution!


Author: Tadashi Ikuta
Publisher: Digital Manga Publishing
Published: 11/07/2006
Pages: 200
Binding Type: Paperback
Weight: 0.58lbs
Size: 8.25h x 6.00w x 0.64d
ISBN: 9781569709580


Review Citation(s):
Publishers Weekly 10/23/2006 pg. 38

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