Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Woll, Thomas

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference...
¥5,912 JPY
¥5,912 JPY
SKU: 9781613749739
Product Type: Books
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Author: Thomas Woll
Format: Paperback
Language: English
Subtotal: ¥5,912
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Woll, Thomas

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

¥5,912

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

¥5,912
Author: Thomas Woll
Format: Paperback
Language: English
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

Author: Thomas Woll, Dominique Raccah
Publisher: Chicago Review Press
Published: 04/01/2014
Pages: 370
Binding Type: Paperback
Weight: 1.15lbs
Size: 8.90h x 6.00w x 0.80d
ISBN: 9781613749739

About the Author
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks.


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