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Reimagine Pharma Marketing: Make it Future Proof
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world...
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- ¥20,058 JPY
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SKU:
9789395039468
Product Type:
Books
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The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey.
The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex.
Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!
Author: Subba Rao Chaganti
Publisher: Pharmamed Press
Published: 01/01/2023
Pages: 786
Binding Type: Hardcover
Weight: 2.79lbs
Size: 9.21h x 6.14w x 1.63d
ISBN: 9789395039468
This title is not returnable
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