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Here is how the book is structured:
Chapter 1: The Seven Layers of Social Media Analytics
Chapter 2: Understanding Social Media
Chapter 3: Social Media Text Analytics
Chapter 4: Social Media Network Analytics
Chapter 5: Social Media Actions Analytics
Chapter 6: Social Media Apps Analytics
Chapter 7: Social Media Hyperlinks Analytics
Chapter 8: Social Media Location Analytics
Chapter 9: Social Media Search Engine Analytics
Chapter 10: Aligning Social Media Analytics with Business Goals
The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.
Author: Gohar F. Khan
Publisher: Createspace Independent Publishing Platform
Published: 07/02/2015
Pages: 216
Binding Type: Paperback
Weight: 0.87lbs
Size: 9.69h x 7.44w x 0.46d
ISBN: 9781507823200
About the Author
Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.
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