Smart Retailing: Technologies and Strategies

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have...
¥24,196 JPY
¥24,196 JPY
SKU: 9783030126070
Product Type: Books
Please hurry! Only 756 left in stock
Author: Eleonora Pantano
Format: Hardcover
Language: English
Subtotal: ¥24,196
Smart Retailing: Technologies and Strategies by Pantano, Eleonora

Smart Retailing: Technologies and Strategies

¥24,196

Smart Retailing: Technologies and Strategies

¥24,196
Author: Eleonora Pantano
Format: Hardcover
Language: English

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.



Author: Eleonora Pantano, Charles Dennis
Publisher: Palgrave Pivot
Published: 03/12/2019
Pages: 109
Binding Type: Hardcover
Weight: 0.68lbs
Size: 8.27h x 5.83w x 0.38d
ISBN: 9783030126070

About the Author

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.