Stadia Naming Rights in Sport

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed...
¥26,323 JPY
¥26,323 JPY
SKU: 9780367630089
Product Type: Books
Please hurry! Only 291 left in stock
Author: Leah Gillooly
Format: Hardcover
Language: English
Subtotal: ¥26,323
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Stadia Naming Rights in Sport by Gillooly, Leah

Stadia Naming Rights in Sport

¥26,323

Stadia Naming Rights in Sport

¥26,323
Author: Leah Gillooly
Format: Hardcover
Language: English

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship.

Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.



Author: Leah Gillooly, Terry Eddy, Dominic Medway
Publisher: Routledge
Published: 05/23/2022
Pages: 80
Binding Type: Hardcover
Weight: 0.56lbs
Size: 8.50h x 5.50w x 0.25d
ISBN: 9780367630089

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