Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling...
$207.43 AUD
$207.43 AUD
SKU: 9780367638054
Product Type: Books
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Author: Amanda Sikarskie
Format: Paperback
Language: English
Subtotal: $207.43
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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies by Sikarskie, Amanda

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

$207.43

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

$207.43
Author: Amanda Sikarskie
Format: Paperback
Language: English

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.



Author: Amanda Sikarskie
Publisher: Routledge
Published: 05/30/2022
Pages: 210
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.53h x 6.77w x 0.55d
ISBN: 9780367638054

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