The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics...
¥3,727 JPY
¥3,727 JPY
SKU: 9781544507279
Product Type: Books
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Author: Peter A. Wish
Format: Paperback
Language: English
Subtotal: ¥3,727
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The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues by Wish, Peter A.

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

¥3,727

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

¥3,727
Author: Peter A. Wish
Format: Paperback
Language: English

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots.

These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved.

In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid--being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant--and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds--they win elections.



Author: Peter A. Wish
Publisher: Lioncrest Publishing
Published: 03/10/2020
Pages: 314
Binding Type: Paperback
Weight: 1.02lbs
Size: 9.02h x 5.98w x 0.70d
ISBN: 9781544507279

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