The Copywriter's Handbook Lib/E: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Bly, Robert W.

The Copywriter's Handbook Lib/E: A Step-By-Step Guide to Writing Copy That Sells (4th Edition)

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance...
¥5,576 JPY
¥5,576 JPY
SKU: 9798200195213
Product Type: E-books
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Author: Robert W. Bly
Format: CD
Language: English
Subtotal: ¥5,576
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The Copywriter's Handbook Lib/E: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Bly, Robert W.

The Copywriter's Handbook Lib/E: A Step-By-Step Guide to Writing Copy That Sells (4th Edition)

¥5,576

The Copywriter's Handbook Lib/E: A Step-By-Step Guide to Writing Copy That Sells (4th Edition)

¥5,576
Author: Robert W. Bly
Format: CD
Language: English
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: ● 8 headlines that work--and how to use them ● The 5-step Motivating Sequence for generating more sales and profits ● 10 tips for boosting landing page conversion rates ● 15 techniques to ensure your emails get high open and click-through rates This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Author: Robert W. Bly
Publisher: Tantor Audio
Published: 09/29/2020
Binding Type: CD
ISBN: 9798200195213

About the Author
Bly, Robert W.: -

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.

Abrams, Barry: -

Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son's ice hockey games.



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