The Customer Affinity Manifesto: How AI can help businesses connect with customer emotions

How to take the pulse of customer emotions weekly without breaking the bank? What would make customers...
¥7,066 JPY
¥7,066 JPY
SKU: 9791069996946
Product Type: Books
Please hurry! Only 204 left in stock
Author: Joss Gillet
Format: Paperback
Language: English
Subtotal: ¥7,066
10 customers are viewing this product
The Customer Affinity Manifesto: How AI can help businesses connect with customer emotions by Gillet, Joss

The Customer Affinity Manifesto: How AI can help businesses connect with customer emotions

¥7,066

The Customer Affinity Manifesto: How AI can help businesses connect with customer emotions

¥7,066
Author: Joss Gillet
Format: Paperback
Language: English

How to take the pulse of customer emotions weekly without breaking the bank? What would make customers shift their spending to the competition? How to spot new consumer trends and pivot fast? How to build your own AI-powered data routine to improve competitiveness?


The Customer Affinity Manifesto by Joss Gillet looks into pressing issues that businesses have to adapt to since the pandemic. People have high expectations and their reactions to an unpleasant user experience are immediate, loud, and unequivocal. While the future is uncertain, evidence shows that keeping a blind eye on the damage companies could suffer from poor customer affinity would be fatal. This book is filled with the nectar extracted from three million customer comments posted on social media over a five-year data project. The learnings are fascinating as we explore the events that drove customers mad, including the impact of Covid-19, US presidential elections, Brexit, scams, racism or homophobia on customer sentiment.


Gillet seeks to understand how emotions influence purchase decisions in a digitized and polarized world. He invites you to step into the shoes of your customers and learn a new method that could help nurture deeper relationships with your customers.



Author: Joss Gillet
Publisher: Joss Gillet
Published: 10/03/2022
Pages: 272
Binding Type: Paperback
Weight: 0.71lbs
Size: 7.48h x 4.72w x 0.74d
ISBN: 9791069996946

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products