The Genius of the Beast: A Radical Re-Vision of Capitalism

Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009. This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author HowardBloom argues that there's a hidden mandate beneath the surface of capitalism: It's struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings. Bloom sees crisis as opportunity, opportunity for the whole human race. In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call Western Civilization. Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things-passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined. The author explains why the secret to capitalism's next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways-that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society. This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.

Author: Howard Bloom
Publisher: Prometheus Books
Published: 11/24/2009
Pages: 607
Binding Type: Hardcover
Weight: 2.08lbs
Size: 9.22h x 6.36w x 1.56d
ISBN: 9781591027546


Review Citation(s):
Booklist 10/01/2009 pg. 21
Reference and Research Bk News 02/01/2010 pg. 98
Foreword 10/17/2009

About the Author
Howard Bloom has been called "the Einstein, Newton, Darwin, and Freud of the twenty-first century" and "the next Stephen Hawking." He is the author of two acclaimed books, The Lucifer Principle: A Scientific Expedition into the Forces of History and Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century. Those books have won praise from the New Yorker, the Washington Post, the Boston Globe, Wired, Foreign Affairs, and numerous other publications. A recent visiting scholar at New York University, Bloom is the founder of the International Paleopsychology Project, founder of the Space Development Steering Committee (a group that includes Buzz Aldrin and Edgar Mitchell) and founding board member of the Epic of Evolution Society. He has appeared on Good Morning America, the CBS Morning News, CBS Nightwatch, the BBC, and over one hundred other media outlets.


This title is only available via back order