The Importance of Small Decisions by O'Brien, Michael J.

The Importance of Small Decisions

How people make decisions in an era of too much information and fake news.Humans originally evolved in...
¥6,772 JPY
¥6,772 JPY
SKU: 9780262039741
Product Type: Books
Please hurry! Only 0 left in stock
Author: Michael J. O'Brien
Format: Hardcover
Language: English
Subtotal: ¥6,772
10 customers are viewing this product
The Importance of Small Decisions by O'Brien, Michael J.

The Importance of Small Decisions

¥6,772

The Importance of Small Decisions

¥6,772
Author: Michael J. O'Brien
Format: Hardcover
Language: English
How people make decisions in an era of too much information and fake news.

Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.

The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the "dancing landscape" of a college applicant's decision-making environment. Finally, they show that decisions can be ranked according to transparency of choice and social influence. When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions.

Author: Michael J. O'Brien, R. Alexander Bentley, William a. Brock
Publisher: MIT Press
Published: 03/12/2019
Pages: 160
Binding Type: Hardcover
Weight: 0.70lbs
Size: 8.10h x 5.60w x 0.80d
ISBN: 9780262039741

About the Author
Michael J. O'Brien is Provost and Professor of History at Texas A&M University-San Antonio and the coauthor of I'll Have What She's Having: Mapping Social Behavior and The Acceleration of Cultural Change: From Ancestors to Algorithms (both published by the MIT Press).

R. Alexander Bentley is Professor and Chair of the Department of Anthropology at the University of Tennessee and coauthor of I'll Have What She's Having: Mapping Social Behavior and The Acceleration of Cultural Change: From Ancestors to Algorithms (both published by the MIT Press).

William A. Brock is Professor Emeritus of Economics at the University of Wisconsin-Madison, Research Professor at the University of Missouri, and a member of the National Academy of Science.

An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.


This title is only available via back order

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products