The Internet Is for Cats: How Animal Images Shape Our Digital Lives by Maddox, Jessica

The Internet Is for Cats: How Animal Images Shape Our Digital Lives

LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It's generally understood the internet is for pictures...
¥22,033 JPY
¥22,033 JPY
SKU: 9781978827929
Product Type: Books
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Author: Jessica Maddox
Format: Hardcover
Language: English
Subtotal: ¥22,033
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The Internet Is for Cats: How Animal Images Shape Our Digital Lives by Maddox, Jessica

The Internet Is for Cats: How Animal Images Shape Our Digital Lives

¥22,033

The Internet Is for Cats: How Animal Images Shape Our Digital Lives

¥22,033
Author: Jessica Maddox
Format: Hardcover
Language: English
LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It's generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to make and share these images, and how do they relate to other online social practices?

The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today's pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.

Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.


Author: Jessica Maddox
Publisher: Rutgers University Press
Published: 10/14/2022
Pages: 254
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.58h x 5.59w x 0.79d
ISBN: 9781978827929

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