The Practice of Social Research

Known as the gold standard for research methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH gives you a definitive guide to research as practiced by social scientists. Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observation modes and answering critical questions about research methods, such as how to conduct online surveys and analyze both qualitative and quantitative data. The 15th Edition includes the latest General Social Survey findings along with new coverage of the global use of social research, the emerging role of big data, demographic analysis and more. Also available: MindTap digital learning solution.

Author: Earl Babbie
Publisher: Cengage Learning
Published: 05/05/2020
Pages: 592
Binding Type: Paperback
Weight: 2.20lbs
Size: 9.90h x 8.00w x 1.00d
ISBN: 9780357360767

About the Author
Babbie, Earl R.: - Dr. Earl Babbie is the Campbell Professor Emeritus in Behavioral Sciences at Chapman University in Southern California. He taught sociology at the University of Hawaii from 1968 through 1979, took time off from teaching and research to write full time for eight years and then joined the Chapman University faculty in 1987. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts -- including THE BASICS OF SOCIAL RESEARCH -- as well as numerous research articles and monographs. For 25 years he has been active in the American Sociological Association, where he served on the executive committee. He also is a past president of the Pacific Sociological Association and the California Sociological Association. Dr. Babbie received his Ph.D. from the University of California, Berkeley.