The Rowman & Littlefield Handbook of Media Management and Business

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer...
¥19,009 JPY
¥19,009 JPY
SKU: 9781538174111
Product Type: Books
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Author: L. Meghan Mahoney
Format: Paperback
Language: English
Subtotal: ¥19,009
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The Rowman & Littlefield Handbook of Media Management and Business by Mahoney, L. Meghan

The Rowman & Littlefield Handbook of Media Management and Business

¥19,009

The Rowman & Littlefield Handbook of Media Management and Business

¥19,009
Author: L. Meghan Mahoney
Format: Paperback
Language: English
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Author: L. Meghan Mahoney
Publisher: Rowman & Littlefield Publishers
Published: 09/27/2022
Pages: 480
Binding Type: Paperback
Weight: 1.82lbs
Size: 10.00h x 7.00w x 0.97d
ISBN: 9781538174111

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