Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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What Makes the Great Great: Strategies for Extraordinary AchievementPart vocational pep rally, part how-to book, in What Makes the Great Great, bestselling author Dennis Kimbro explores the strategies and thought processes of successful African-Americans. What Makes the Great Great elaborates on the inspiring message Dennis Kimbro put forth in his first book...
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Mylab Finance with Pearson Etext -- Access Card -- For Personal FinanceNOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course...
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Management Communication: Principles and PracticeManagement Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a...
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Force for Change: How Leadership Differs from ManagementJohn P. Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations...
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The Unemotional Investor: Simple System for Beating the MarketInvesting in Stocks -- Without Investing in Time, Tears, or Terror When Robert Sheard decided to bite the bullet and get into the market, he wasn't the typical Wall Street player, didn't have years of trading experience, and didn't have an M.B.A. What he...
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Demon of Our Own Design PInside markets, innovation, and risk Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street-from Morgan Stanley to Salomon and Citigroup-and a member of some of the...
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Managing Brand Equity: Capitalizing on the Value of a Brand NameIn a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers...
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In the Bubble: Designing in a Complex WorldHow to design a world in which we rely less on stuff, and more on people.We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our...
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The Manager's Book of Questions: 1001 Great Interview Questions for Hiring the Best PersonHow do you find the best candidate for any job? Know what questions to ask. To hire the right talent -- the most vital contribution a manager can make to a company -- it's crucial to learn if a candidate will be a team...
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Communication Essentials FdGet ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of...
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Unwritten HR Rules: 21 Secrets For Attaining Awesome Career Success In Human ResourcesFrustrated with your career progress in HR?Passed over for promotions you know you should have received?Not getting the appreciation, recognition and rewards you know you deserve?Then discover the strategies the best HR pros on the planet use to advance their careers. In this ground-breaking...
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How I Made $1,000,000 in Mail Order-And You Can Too!From Simon & Schuster, How I Made $1,000,000 in Mail Order (And You Can Too) is E. Joseph Cossman's guide to advice and information on starting our business and choosing a product, and more. Outlines step-by-step procedures for manufacturing, testing, and marketing mail order...
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Leapfrog: The New Revolution for Women EntrepreneursFor women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business. A must-read for any woman who has a great idea and the nagging thought that doors are closed...
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No Pierdas tu FortunaExpert financial planner Douglas R. Andrew's bestselling definitive guide on managing your money, now available in Spanish. We've been hearing the same advice on managing your money for years - always prepay your mortgage. Always invest in a 401(k). Defer your taxes for as...
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Robert's Rules of Order: A Simplified, Updated Version of the Classic Manual of Parliamentary ProcedureDesigned for today's businesses, clubs, unions, boards, societies, churches, and other organizations, Robert's Rules of Order will help readers conduct meetings with civility and efficiency. Henry M. Robert published his first Robert's Rules of Order in 1876, and literally within days of its printing,...
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Design Structure Matrix Methods and ApplicationsAn introduction to a powerful and flexible network modeling tool for developing and understanding complex systems, with many examples from a range of industries.Design structure matrix (DSM) is a straightforward and flexible modeling technique that can be used for designing, developing, and managing complex...
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Balancing Green: When to Embrace Sustainability in a Business (and When Not To)An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are...
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Ethical, Legal, and Professional Issues in CounselingAn authoritative exploration of the most difficult ethical, legal, and professional challenges in counseling, presented in an easy-to-understand manner. Written by two counseling professors - one an attorney and the other an expert in ethics - Ethical, Legal, and Professional Issues in Counseling walks...
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Order Without Design: How Markets Shape CitiesAn argument that operational urban planning can be improved by the application of the tools of urban economics to the design of regulations and infrastructure.Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground--the...
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Leading Outside the Lines: How to Mobilize the Informal Organization, Energize Your Team, and Get Better ResultsAn all-new approach to understanding the (in)formal connections of an organization From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan...
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