A Conceptual Study on Prospects of Retail Marketing by Bhika, Dilip

A Conceptual Study on Prospects of Retail Marketing

1.1 INTRODUCTIONThis topic is opened with an overview of Retailing, Retail Marketing, and Retailerswith distribution channels. Retailing...
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$70.93 SGD
SKU: 9785220034301
Product Type: Books
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Author: Dilip Bhika
Format: Paperback
Language: English
Subtotal: $70.93
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A Conceptual Study on Prospects of Retail Marketing by Bhika, Dilip

A Conceptual Study on Prospects of Retail Marketing

$70.93

A Conceptual Study on Prospects of Retail Marketing

$70.93
Author: Dilip Bhika
Format: Paperback
Language: English

1.1 INTRODUCTION

This topic is opened with an overview of Retailing, Retail Marketing, and Retailers

with distribution channels. Retailing has its traces in past centuries but its systematic study

is necessitated in recent years due to the changes in the elements of retailing. With this

regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of

Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in

Retailing can be categorized. The success or failure of retailers is largely dependent on their

marketing efficiency and ability of understanding and serve the needs of the consumers.



Author: Dilip Bhika
Publisher: Shri Jagdishprasad Jhabarmal Tibarewala Unive
Published: 07/02/2022
Pages: 160
Binding Type: Paperback
Weight: 0.49lbs
Size: 9.00h x 6.00w x 0.34d
ISBN: 9785220034301

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