Alternate Reality Games: Promotion and Participatory Culture

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this...
$81.92 SGD
$81.92 SGD
SKU: 9781032338125
Product Type: Books
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Author: Stephanie Janes
Format: Paperback
Language: English
Subtotal: $81.92
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Alternate Reality Games: Promotion and Participatory Culture by Janes, Stephanie

Alternate Reality Games: Promotion and Participatory Culture

$81.92

Alternate Reality Games: Promotion and Participatory Culture

$81.92
Author: Stephanie Janes
Format: Paperback
Language: English

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.

With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.



Author: Stephanie Janes
Publisher: Routledge
Published: 06/13/2022
Pages: 144
Binding Type: Paperback
Weight: 0.35lbs
Size: 8.40h x 5.30w x 0.20d
ISBN: 9781032338125

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