Behavior Theory in Health Promotion Practice and Research

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion

Author: Bruce Simons-Morton, Kenneth R. McLeroy, Monica L. Wendel
Publisher: Jones & Bartlett Publishers
Published: 09/16/2011
Pages: 428
Binding Type: Paperback
Weight: 1.55lbs
Size: 8.90h x 7.00w x 1.00d
ISBN: 9780763786793

About the Author
McLeroy, Kenneth R.: - Regents Professor, Texas A&M Health Science Center, School of Rural Public Health, College Station, TexasWendel, Monica L.: - Director, Center for Community Health Development, Texas A&M Health Science Center, School of Rural Public Health, College Station, TexasSimons-Morton, Bruce: - Dr. Simons-Morton is Scientist Emeritus, National Institute of Child Health and Human Development (NICHD) of the National Institutes of Health (retired). Formerly, he was Senior Research Scientist at Virginia Tech Transportation Institute and Director of the Impaired Driving Research Group. Before that, he was Chief of the Prevention Research Branch and Senior Investigator in the intramural research program at the NIH, where he conducted theory-based research on individual, social, and environmental influences on adolescent behaviors, with particular emphases on substance use and risky driving. Dr. Simons-Morton is the author of over 300 scientific papers, three books, and 25 book chapters. He served as Chair of the Public Health Education Section of the APHA and Chair of the Operator Education and Regulation Committee of the Transportation Research Board of the National Academy of Science.

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