Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in...
$42.19 SGD
$42.19 SGD
SKU: 9781400078721
Product Type: Books
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Author: John Newhouse
Format: Paperback
Language: English
Subtotal: $42.19
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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business by Newhouse, John

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

$42.19

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

$42.19
Author: John Newhouse
Format: Paperback
Language: English

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.



Author: John Newhouse
Publisher: Vintage
Published: 01/08/2008
Pages: 272
Binding Type: Paperback
Weight: 0.46lbs
Size: 7.98h x 5.28w x 0.68d
ISBN: 9781400078721

About the Author

John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.


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