Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management by Burton, Michael J.
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management by Burton, Michael J.

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern...
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$151.81 SGD
SKU: 9781440837326
Product Type: Books
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Author: Michael J. Burton
Format: Paperback
Language: English
Subtotal: $151.81
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management by Burton, Michael J.

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

$151.81
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management by Burton, Michael J.

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

$151.81
Author: Michael J. Burton
Format: Paperback
Language: English
Description

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.

The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a new style campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.



Author: Michael J. Burton, William J. Miller, Daniel M. Shea
Publisher: Praeger
Published: 06/23/2015
Pages: 312
Binding Type: Paperback
Weight: 1.20lbs
Size: 9.20h x 6.10w x 0.90d
ISBN: 9781440837326

About the Author

Michael John Burton, PhD, is associate professor of political science at Ohio University where he teaches elections and campaigns, political leadership, and political research methods.

William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.

Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.




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