Connect: How Companies Succeed by Engaging Radically with Society by Browne, John
Connect: How Companies Succeed by Engaging Radically with Society by Browne, John

Connect: How Companies Succeed by Engaging Radically with Society

Why being radically connected with society is not just the right thing to do, it is an...
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$64.10 SGD
SKU: 9781610396974
Product Type: Books
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Author: John Browne
Format: Hardcover
Language: English
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Connect: How Companies Succeed by Engaging Radically with Society by Browne, John

Connect: How Companies Succeed by Engaging Radically with Society

$64.10
Connect: How Companies Succeed by Engaging Radically with Society by Browne, John

Connect: How Companies Succeed by Engaging Radically with Society

$64.10
Author: John Browne
Format: Hardcover
Language: English
Description
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.

Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of connected leadership, a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

Author: John Browne, Robin Nuttall, Tommy Stadlen
Publisher: PublicAffairs
Published: 03/08/2016
Pages: 320
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.40h x 6.20w x 1.30d
ISBN: 9781610396974


Review Citation(s):
Kirkus Reviews 01/01/2016
Library Journal 02/01/2016 pg. 83

About the Author
John Browne, chief executive of BP from 1995 to 2007, is now executive chairman of L1 Energy. He is the author the memoir Beyond Business, the popular science book Seven Elements that Changed the World, and The Glass Closet, a commentary on LGBT acceptance and inclusion in business.

Robin Nuttall is a principal with McKinsey & Company.

Tommy Stadlen, a former McKinsey & Company consultant, is the re-founder of Polaroid.


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