Consumer Behavior: Building Marketing Strategy

The branch of management which deals with the factors affecting the buying behavior of customers is called...
$361.95 SGD
$361.95 SGD
SKU: 9781639871339
Product Type: Books
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Author: Amy Nelson
Format: Hardcover
Language: English
Subtotal: $361.95
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Consumer Behavior: Building Marketing Strategy by Nelson, Amy

Consumer Behavior: Building Marketing Strategy

$361.95

Consumer Behavior: Building Marketing Strategy

$361.95
Author: Amy Nelson
Format: Hardcover
Language: English
The branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the activities related to their purchasing, and disposal of goods and services. The emotions, preferences and attitudes of consumers play a major role in the study of this discipline. It is an inter-disciplinary field which draws on the principles of sociology, anthropology, economics, psychology, marketing and ethnography. The various stakeholders who play a major role in the study of consumer behavior are the initiator, the influencer, the decider, the purchaser and the user. Some of the important consumer decision styles which play a vital role in this field are perfectionist, hedonistic, impulsive, brand loyal, confused, brand conscious and price conscious. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of consumer behavior. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book

Author: Amy Nelson
Publisher: Murphy & Moore Publishing
Published: 09/20/2022
Pages: 241
Binding Type: Hardcover
Weight: 1.75lbs
Size: 10.88h x 8.00w x 0.56d
ISBN: 9781639871339

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