Consumer-Centric Management by Nielsen
Consumer-Centric Management by Nielsen

Consumer-Centric Management

In some parts of the world, especially in developing markets, category management today remains a stretch goal...
$154.14 SGD
$154.14 SGD
SKU: 9780471703594
Product Type: Books
Please hurry! Only 777 left in stock
Author: Nielsen
Format: Hardcover
Language: English
Subtotal: $154.14
10 customers are viewing this product
Consumer-Centric Management by Nielsen

Consumer-Centric Management

$154.14
Consumer-Centric Management by Nielsen

Consumer-Centric Management

$154.14
Author: Nielsen
Format: Hardcover
Language: English
Description
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center.

New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.



Author: Nielsen
Publisher: John Wiley & Sons
Published: 11/01/2005
Pages: 368
Binding Type: Hardcover
Weight: 1.45lbs
Size: 9.10h x 6.20w x 1.00d
ISBN: 9780471703594

About the Author
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 coun-tries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.

JOHN KAROLESKI is Editor of an e-magazine called CPGmatters.com. It covers in-store marketing and category management. He is the coauthor of two books, Target 2000: The Rising Tide of TechnoMarketing and All About Sampling. He was formerly senior editor of Supermarket News and editor in chief of Brand Marketing.

AL HELLER, President of Dis-tinct Communications, LLC, is the author of numerous consumer packaged goods industry studies and three books. He was formerly editor in chief of Nonfoods Merchandising and Supermarket HQ Quarterly, and executive editor of Drug Store News.


Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD
Example product title
$154.14 SGD
$154.14 SGD

Recently Viewed Products