Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical...
$89.24 SGD
$89.24 SGD
SKU: 9780749479756
Product Type: Books
Please hurry! Only 240 left in stock
Author: Rebecca Lieb
Format: Paperback
Language: English
Subtotal: $89.24
10 customers are viewing this product
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

$89.24
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

$89.24
Author: Rebecca Lieb
Format: Paperback
Language: English
Description

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Author: Rebecca Lieb
Publisher: Kogan Page
Published: 06/27/2017
Pages: 240
Binding Type: Paperback
Weight: 0.75lbs
Size: 9.21h x 6.14w x 0.51d
ISBN: 9780749479756

About the Author
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Rebecca was VP and Editor-In-Chief of The ClickZ Network for over seven years.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD
Example product title
$89.24 SGD
$89.24 SGD

Recently Viewed Products