Hitmakers: How Brands Influence Culture by Andjelic, Ana

Hitmakers: How Brands Influence Culture

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined...
$51.04 SGD
$51.04 SGD
SKU: 9781032874463
Product Type: Books
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Author: Ana Andjelic
Format: Paperback
Language: English
Subtotal: $51.04
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Hitmakers: How Brands Influence Culture by Andjelic, Ana

Hitmakers: How Brands Influence Culture

$51.04

Hitmakers: How Brands Influence Culture

$51.04
Author: Ana Andjelic
Format: Paperback
Language: English

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.



Author: Ana Andjelic
Publisher: Routledge
Published: 12/13/2024
Pages: 220
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.21h x 6.14w x 0.47d
ISBN: 9781032874463

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