How to Sell When Nobody's Buying Lib/E: And How to Sell Even More When They Are

You are listening to this this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries--and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed and only those most adaptable to change will survive. This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, How to Sell When Nobody's Buying is the one-stop resource you need to stand out in the marketplace--starting now. A master persuader, marketer, and sales strategist, Dave Lakhani provides the tools and techniques you need to make a difference in your sales numbers and profits immediately, including: Free or low-cost prospecting tools that encourage instead of turn away customers The secret source of unlimited new customers in any industry in any market Case studies from top salespeople that show new ways to seize opportunity Sequential influence strategies that allow you to create massive desire How to increase order size and reorder opportunity with every sale Automated productivity tactics that instantly give you more time and capacity Tough times present real opportunity for forward- thinking sales teams. Lakhani gives you the tools and understanding you need to gain new confidence, create powerful alliances, find great prospects, and drive your profits to unprecedented levels. Whether your specialization is retail, B-to-B, B-to-C, real estate, services, or your own business, you can use these quick-and-easy lessons to instantly create more sales, find greater success, and tap into the potential that's waiting for you in the new economy.

Author: Dave Lakhani
Publisher: Gildan Media Corporation
Published: 07/29/2009
Binding Type: CD
ISBN: 9798200645619

About the Author
Lakhani, Dave: -

Dave Lakhani is the president of Bold Approach, Inc., a business acceleration consulting firm. A successful entrepreneur, he is a popular speaker on persuasion, influence, sales, marketing, rapid ideation, and business acceleration. He is the author of Persuasion: The Art of Getting What You Want, How to Sell When Nobody's Buying (And How to Sell Even More When They Are), Power of An Hour: Business and Life Mastery in One Hour A Week, Subliminal Persuasion, and many others.

Pratt, Sean: -

Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.

James, Lloyd: -

Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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