Intellectual Property 2e by Poltorak, Alexander I.
Intellectual Property 2e by Poltorak, Alexander I.

Intellectual Property 2e

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable...
$90.53 SGD
$90.53 SGD
SKU: 9780470888506
Product Type: Books
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Author: Alexander I. Poltorak
Format: Paperback
Language: English
Subtotal: $90.53
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Intellectual Property 2e by Poltorak, Alexander I.

Intellectual Property 2e

$90.53
Intellectual Property 2e by Poltorak, Alexander I.

Intellectual Property 2e

$90.53
Author: Alexander I. Poltorak
Format: Paperback
Language: English
Description
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.



Author: Alexander I. Poltorak
Publisher: Wiley
Published: 01/26/2018
Pages: 320
Binding Type: Paperback
Weight: 0.84lbs
Size: 8.01h x 8.15w x 0.85d
ISBN: 9780470888506

About the Author

ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.

PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

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