Introduction to Strategic Public Relations

The management function which focuses on controlling and manipulating the release and spread of information between various...
$362.16 SGD
$362.16 SGD
SKU: 9781639893126
Product Type: Books
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Author: Alexandra Moore
Format: Hardcover
Language: English
Subtotal: $362.16
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Introduction to Strategic Public Relations by Moore, Alexandra

Introduction to Strategic Public Relations

$362.16

Introduction to Strategic Public Relations

$362.16
Author: Alexandra Moore
Format: Hardcover
Language: English
The management function which focuses on controlling and manipulating the release and spread of information between various individuals or organizations is known as public relations. Its key objective is to provide specific information to various stakeholders such as partners, investors, public, etc. and persuade them into maintaining a positive attitude towards an organization or its leadership. Strategic public relations integrate public relation tactics into marketing plans. It attempts to work towards a definable goal which supports the growth of businesses. Strategic public relations identify a goal and then employ various tools of communication to achieve it. It focuses on making an efficient use of influencers who could reach the target audience easily. Some of the advantages of strategic public relations are increased the longevity of the company, lead generation, building of trust and better awareness. The topics included in this book on strategic public relations are of utmost significance and bound to provide incredible insights to readers. It is appropriate for students seeking detailed information in this area as well as for experts. The extensive content of this book provides the readers with a thorough understanding of the subject.

Author: Alexandra Moore
Publisher: States Academic Press
Published: 09/20/2022
Pages: 243
Binding Type: Hardcover
Weight: 1.41lbs
Size: 10.00h x 7.00w x 0.56d
ISBN: 9781639893126

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