Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us by Graham, Rosie

Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

What do search engines do? And what should they do? These questions seem relatively simple but are...
$95.87 SGD
$95.87 SGD
SKU: 9781350325197
Product Type: Books
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Author: Rosie Graham
Format: Paperback
Language: English
Subtotal: $95.87
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Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us by Graham, Rosie

Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

$95.87

Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

$95.87
Author: Rosie Graham
Format: Paperback
Language: English

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google.

Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Author: Rosie Graham
Publisher: Bloomsbury Academic
Published: 01/12/2023
Pages: 256
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 1.00d
ISBN: 9781350325197

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