La cultura organizacional: Un enfoque dimensional by Ortega, Mariano
La cultura organizacional: Un enfoque dimensional by Ortega, Mariano

La cultura organizacional: Un enfoque dimensional

El estudio de la cultura organizacional es relativamente reciente y si quienes las operan y dirigen atienden...
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SKU: 9781523937028
Product Type: Books
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Author: Mariano Ortega
Format: Paperback
Language: Spanish
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La cultura organizacional: Un enfoque dimensional by Ortega, Mariano

La cultura organizacional: Un enfoque dimensional

$20.81
La cultura organizacional: Un enfoque dimensional by Ortega, Mariano

La cultura organizacional: Un enfoque dimensional

$20.81
Author: Mariano Ortega
Format: Paperback
Language: Spanish
Description
El estudio de la cultura organizacional es relativamente reciente y si quienes las operan y dirigen atienden sus culturas es m s por intuici n que con conocimiento en una especie de ruleta rusa determinada m s por la suerte o la casualidad que por la reflexi n informada y la experiencia.Este libro busca ayudar a fortalecer las bases para la comprensi n de la cultura organizacional, para su administraci n y, en su caso, para su transformaci n consciente e informada.Para ello, apoy ndose en el enfoque de Dimensiones organizacionales, el libro revisa los conceptos de cultura en general, de cultura organizacional y de subcultura; ofrece un panorama de los contenidos potenciales de las culturas, as como algunas tipolog as y descriptores utilizados para estudiarlas; analiza variables y elementos para su formaci n y desarrollo; y examina opciones para su administraci n y transformaci n.The study of organizational culture is relatively recent and if those who operate and lead them have paid any attention to their cultures it is far more from intuition than from knowledge -in a kind of Russian roulette determined more by luck or chance that informed reflection and experience.This book aims to help strengthen the foundation for understanding organizational culture; for leading and managing it; and, where appropriate, for changing and transforming it in a conscious and well informed process.Using the Organizational Dimensions approach, this book reviews the concepts of culture in general, of organizational culture and of subculture; provides an overview of the potential content of cultures as well as some typologies and descriptors used to study them; analyzes variables and elements for their creation and development; and examines options for their management and change.

Author: Mariano Ortega
Publisher: Createspace Independent Publishing Platform
Published: 03/17/2016
Pages: 144
Binding Type: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.31d
ISBN: 9781523937028
Language: Spanish

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