Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Cleveland, Brad
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Cleveland, Brad

Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products,...
$157.63 AUD
$157.63 AUD
SKU: 9781789666878
Product Type: Books
Please hurry! Only 576 left in stock
Author: Brad Cleveland
Format: Paperback
Language: English
Subtotal: $157.63
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Cleveland, Brad

Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

$157.63
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Cleveland, Brad

Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

$157.63
Author: Brad Cleveland
Format: Paperback
Language: English
Description

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.
The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way.

Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.

The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.

Author: Brad Cleveland
Publisher: Kogan Page
Published: 05/25/2021
Pages: 280
Binding Type: Paperback
Weight: 1.20lbs
Size: 9.21h x 6.14w x 0.76d
ISBN: 9781789666878

About the Author

Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. He has worked across 45 states and 60 countries for clients as diverse as American Express, Apple, USAA, the University of California and the federal governments of Australia, Canada and the U.S. His books, articles and LinkedIn Learning courses have been translated into a dozen languages. He was a founding partner and former CEO of the International Customer Management Institute. Today, he is a sought-after consultant and speaker. He divides his time between Sun Valley, Idaho and San Diego, California.


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