L.L. Bean: The Making of an American Icon by Gorman, Leon

L.L. Bean: The Making of an American Icon

L. L. Bean is one of only a handful of American companies to have attained almost legendary...
$52.92 SGD
$52.92 SGD
SKU: 9781578511839
Product Type: Books
Please hurry! Only 0 left in stock
Author: Leon Gorman
Format: Hardcover
Language: English
Subtotal: $52.92
10 customers are viewing this product
L.L. Bean: The Making of an American Icon by Gorman, Leon

L.L. Bean: The Making of an American Icon

$52.92

L.L. Bean: The Making of an American Icon

$52.92
Author: Leon Gorman
Format: Hardcover
Language: English
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

Author: Leon Gorman
Publisher: Harvard Business Review Press
Published: 09/26/2006
Pages: 304
Binding Type: Hardcover
Weight: 1.50lbs
Size: 9.28h x 6.44w x 1.19d
ISBN: 9781578511839


Review Citation(s):
LJ Best Business Books 03/15/2007 pg. 31

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products