Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Soechtig, Steven G.
Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Soechtig, Steven G.

Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has...
$62.21 SGD
$62.21 SGD
SKU: 9781119860341
Product Type: Books
Please hurry! Only 9 left in stock
Author: Steven G. Soechtig
Format: Hardcover
Language: English
Subtotal: $62.21
Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Soechtig, Steven G.

Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal

$62.21
Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Soechtig, Steven G.

Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal

$62.21
Author: Steven G. Soechtig
Format: Hardcover
Language: English
Description

Combine brand and experience into a single, exciting whole to drive growth

The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone--or fading fast.

In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.

You'll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers:

  • Strategies, techniques, and activities for teams to capture digital opportunities
  • Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity
  • Tactics to accelerate the customer's progression from evaluator to loyal advocate

Make Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization's ability to marry brand and experience into one coherent and exciting package.

Author: Steven G. Soechtig
Publisher: Wiley
Published: 08/16/2022
Pages: 224
Binding Type: Hardcover
Weight: 0.88lbs
Size: 9.17h x 6.31w x 0.85d
ISBN: 9781119860341

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