Management by Menu 4e by Kotschevar, Lendal H.
Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This...
$655.54 AUD
$655.54 AUD
SKU: 9780471475774
Product Type: Books
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Author: Lendal H. Kotschevar
Format: Paperback
Language: English
Subtotal: $655.54
Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e

$655.54
Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e

$655.54
Author: Lendal H. Kotschevar
Format: Paperback
Language: English
Description
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.



Author: Lendal H. Kotschevar, Diane Withrow
Publisher: Wiley
Published: 08/01/2007
Pages: 432
Binding Type: Paperback
Weight: 1.59lbs
Size: 9.18h x 7.54w x 0.93d
ISBN: 9780471475774

About the Author

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.


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