Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls by Pack, Mark
Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls by Pack, Mark

Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls

From a political-polling expert, an eye-opening--and hilarious--look at the origins of polls and how they have been...
$45.18 SGD
$45.18 SGD
SKU: 9781789145670
Product Type: Books
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Author: Mark Pack
Format: Hardcover
Language: English
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Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls by Pack, Mark

Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls

$45.18
Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls by Pack, Mark

Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls

$45.18
Author: Mark Pack
Format: Hardcover
Language: English
Description
From a political-polling expert, an eye-opening--and hilarious--look at the origins of polls and how they have been used and abused ever since.

Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all?

Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.

Written by a former political pollster and the creator of Britain's foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.

Author: Mark Pack
Publisher: Reaktion Books
Published: 06/03/2022
Pages: 288
Binding Type: Hardcover
Weight: 1.25lbs
Size: 8.30h x 5.40w x 1.50d
ISBN: 9781789145670

About the Author
Pack, Mark: - Mark Pack has extensive experience in conducting, commissioning, and analyzing political opinion polls. His previous books include 101 Ways to Win an Election and The Election Law Handbook.
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