Posters: Eat & Drink in Italian Advertising: 1890-1970 by Piazza, Mario

Posters: Eat & Drink in Italian Advertising: 1890-1970

A delightful window into the golden age of Italian food advertisementThis book offers the opportunity to delight...
$131.18 SGD
$131.18 SGD
SKU: 9788836630561
Product Type: Books
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Author: Mario Piazza
Format: Hardcover
Language: English
Subtotal: $131.18
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Posters: Eat & Drink in Italian Advertising: 1890-1970 by Piazza, Mario

Posters: Eat & Drink in Italian Advertising: 1890-1970

$131.18

Posters: Eat & Drink in Italian Advertising: 1890-1970

$131.18
Author: Mario Piazza
Format: Hardcover
Language: English

A delightful window into the golden age of Italian food advertisement

This book offers the opportunity to delight in the graphic creativity of the advertising of Italy's major food producers, including Cinzano spumante, Perugina chocolate, Saiwa biscuits and Voiello pasta, as well as campaigns launched by Cirio and Star. Compiling a substantial collection of covers, it provides an overview of Italian imagery from the late nineteenth century to the period of postwar reconstruction, through the drauftsmanship of artists such as Cappiello, Dudovich, Codognato, Mauzan, Seneca and Boccasile.

With texts by Mario Piazza, an architect, graphic designer and curator, and Alessandro Bellenda, collector of 20th-century Italian graphics, Posters: Eat & Drink in Italian Advertising captures the history of Italy's vibrant graphic design and advertising scene, surveying posters that have now become vintage collectibles and whose influence on contemporary advertising is profound.

Author: Mario Piazza
Publisher: Silvana Editoriale
Published: 11/24/2015
Pages: 240
Binding Type: Hardcover
Weight: 3.35lbs
Size: 11.30h x 9.80w x 1.20d
ISBN: 9788836630561

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