Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

The theme of this book is simple. The price - the number someone puts on a product...
$162.37 SGD
$162.37 SGD
SKU: 9781138623934
Product Type: Books
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Author: Walter R. Paczkowski
Format: Paperback
Language: English
Subtotal: $162.37
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Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing by Paczkowski, Walter R.

Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

$162.37

Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

$162.37
Author: Walter R. Paczkowski
Format: Paperback
Language: English

The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, itcomes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.

The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.



Author: Walter R. Paczkowski
Publisher: Routledge
Published: 06/26/2018
Pages: 318
Binding Type: Paperback
Weight: 1.05lbs
Size: 9.21h x 6.14w x 0.71d
ISBN: 9781138623934

About the Author

Walter R. Paczkowski, Ph.D., worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part- time lecturer of economics at Rutgers University. He published Market Data Analysis Using JMP in 2016.




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