Principles of Marketing by Kotler, Philip
Principles of Marketing by Kotler, Philip

Principles of Marketing

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version....
$665.59 SGD
$665.59 SGD
SKU: 9780134461526
Product Type: Books
Please hurry! Only 0 left in stock
Author: Philip Kotler
Format: Loose Leaf
Language: English
Subtotal: $665.59
10 customers are viewing this product
Principles of Marketing by Kotler, Philip

Principles of Marketing

$665.59
Principles of Marketing by Kotler, Philip

Principles of Marketing

$665.59
Author: Philip Kotler
Format: Loose Leaf
Language: English
Description
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for:
0134642325 / 9780134642321 Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of:
  • 0134461525 / 9780134461526 Principles of Marketing, Student Value Edition
  • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing


Author: Philip Kotler, Gary Armstrong
Publisher: Pearson
Published: 01/12/2017
Pages: 736
Binding Type: Loose Leaf
Weight: 3.00lbs
Size: 10.90h x 8.40w x 0.90d
ISBN: 9780134461526

This title is not returnable
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD
Example product title
$665.59 SGD
$665.59 SGD

Recently Viewed Products