Reach: A Framework for Driving Revenue Growth from Your Existing Customers

"Companies can dramatically grow revenue from customers by using this transformational framework by thought leader Rod Cherkas."

CEOs, CFOs, and Boards are demanding innovative strategies for revenue growth and improved profit margin. REACH specifically addresses the crucial role of Customer Success and Account Management teams in capitalizing on your customer base to generate significant revenue growth - a potential often overlooked and underleveraged. This game changing framework provides a practical, structured approach for these teams to transform into strategic revenue drivers.

This book will enable you to predictably and consistently:

• Understand how Relationships, Engagement, Actions, Customer Value, and Horizons contribute to growth potential and achievement of revenue goals
• Elevate Customer Success and Account Management roles into proactive, revenue-generating powerhouses
• Systematically generate expansion revenue from existing customers
• Apply data-driven methods to uncover and capitalize on expansion opportunities
• Enhance customer value, laying the foundation for sustained future growth

"A must-read for CCOs, CROs, Customer Success and Account Management teams looking for a repeatable way to accelerate growth from their customer base."

- Ashvin Vaidyanathan, VP of Customer Success at LinkedIn and Author of The Customer Success Professional's Handbook

"Training my teams to use REACH would be gold for me, absolute gold."

- Maranda Dziekonski, SVP of Customer Success at Datasembly

"I love the concise, helpful nature of this book. REACH makes it easy to link the great work done by Customer Success and Account Management teams to revenue growth."

- Mary Poppen, Author of Goodbye, Churn. Hello, Growth! and President, HRIZONS

"REACH hits the exact focus that my Board and CEO are asking me about."

- Tony Smart, Chief Customer Officer at Whip Around

"REACH is super easy to read and is full of real-life examples."

- Jonathan Schradi, Sr. Director of Global Customer Success at Scandit

ROD CHERKAS is one of the most respected consultants to CEOs, CCOs, CROs, and their customer-facing leaders. He has been a post-sale executive at several of the world's most customer-centric companies including Intuit, RingCentral, Marketo and Gainsight. He is currently the Founder and CEO of HelloCCO, a strategy consulting firm that partners with innovative companies across diverse industries to develop, execute and scale strategies for their customer-facing functions. He is the author of the bestselling book The Chief Customer Officer Playbook.