Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Neisser, Drew
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Neisser, Drew

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist...
$50.72 SGD
$50.72 SGD
SKU: 9781737212546
Product Type: Books
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Author: Drew Neisser
Format: Hardcover
Language: English
Subtotal: $50.72
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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Neisser, Drew

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

$50.72
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Neisser, Drew

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

$50.72
Author: Drew Neisser
Format: Hardcover
Language: English
Description

Marketing has become ridiculously complicated, but yours doesn't have to be.


With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).


These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:


  • Walk through a highly refined discovery process that culminates in finding your brand's purpose
  • Define your company's purpose in eight words or fewer
  • Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
  • Assemble effective marketing plans that engage employees, inspire customers, and attract new business
  • Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation


Author: Drew Neisser
Publisher: Cmo Huddles
Published: 10/05/2021
Pages: 188
Binding Type: Hardcover
Weight: 0.93lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9781737212546
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