Smart Brevity: Write Less. Say More. Get Heard. by Allen, Mike

Smart Brevity: Write Less. Say More. Get Heard.

You're wasting your reader's time. Here's how to change, in just six words: Brevity is confidence. Length...
$68.31 SGD
$68.31 SGD
SKU: 9798212022149
Product Type: Audiobooks
Please hurry! Only 0 left in stock
Author: Mike Allen
Format: MP3 CD
Language: English
Subtotal: $68.31
10 customers are viewing this product
Smart Brevity: Write Less. Say More. Get Heard. by Allen, Mike

Smart Brevity: Write Less. Say More. Get Heard.

$68.31

Smart Brevity: Write Less. Say More. Get Heard.

$68.31
Author: Mike Allen
Format: MP3 CD
Language: English

You're wasting your reader's time. Here's how to change, in just six words: Brevity is confidence. Length is fear.

This guiding principle turned first Politico and then Axios into hugely influential media companies. It's also in the DNA of Smart Brevity(TM), the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they've distilled their lessons into an essential guide--and manifesto--for writing effectively in the digital age.

Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It's about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.

You will learn how to create a muscular tease--the thing that will flag down your reader's attention. How to craft a lede--a short, sharp, memorable opening sentence. How to round up, prioritize, weigh, and whittle down your most important points. There are dozens of tips for choosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn't written it? Today we're drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story's first page. Here's how to fight through that fatigue and ensure that your message is finally and fully heard.



Author: Mike Allen, Roy Schwartz, Jim Vandehei
Publisher: Workman Publishing
Published: 09/20/2022
Binding Type: MP3 CD
Weight: 0.35lbs
Size: 5.83h x 5.59w x 0.55d
ISBN: 9798212022149

This title is only available via back order

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products