Television and the Making of Richard Nixon

While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his...
$134.33 SGD
$134.33 SGD
SKU: 9781476686639
Product Type: Books
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Author: William T. Horner
Format: Paperback
Language: English
Subtotal: $134.33
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Television and the Making of Richard Nixon by Horner, William T.

Television and the Making of Richard Nixon

$134.33

Television and the Making of Richard Nixon

$134.33
Author: William T. Horner
Format: Paperback
Language: English
While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

Author: William T. Horner
Publisher: McFarland & Company
Published: 07/14/2022
Pages: 258
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.80h x 5.80w x 0.50d
ISBN: 9781476686639

About the Author
Horner, William T.: - William T. Horner is a professor and director of undergraduate studies in the Department of Political Science at the University of Missouri. He is the founder and director of the Office of Participatory Democracy.

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