The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success by Barrow, Colin

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including...
$56.93 SGD
$56.93 SGD
SKU: 9780749474980
Product Type: Books
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Author: Colin Barrow
Format: Paperback
Language: English
Subtotal: $56.93
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success by Barrow, Colin

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

$56.93

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

$56.93
Author: Colin Barrow
Format: Paperback
Language: English

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making.

Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director.

The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.

Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Author: Colin Barrow
Publisher: Kogan Page
Published: 01/26/2016
Pages: 280
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.59d
ISBN: 9780749474980

About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The30 Day MBA and The 30 Day MBA in Business Finance (Kogan Page).

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