The Business Models Handbook: Templates, Theory and Case Studies by Hague, Paul

The Business Models Handbook: Templates, Theory and Case Studies

Business frameworks sit at the heart of every successful business. They add structure and clarity to business...
$86.40 SGD
$86.40 SGD
SKU: 9780749481872
Product Type: Books
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Author: Paul Hague
Format: Paperback
Language: English
Subtotal: $86.40
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The Business Models Handbook: Templates, Theory and Case Studies by Hague, Paul

The Business Models Handbook: Templates, Theory and Case Studies

$86.40

The Business Models Handbook: Templates, Theory and Case Studies

$86.40
Author: Paul Hague
Format: Paperback
Language: English

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.

Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Author: Paul Hague
Publisher: Kogan Page
Published: 01/29/2019
Pages: 336
Binding Type: Paperback
Weight: 1.40lbs
Size: 9.10h x 6.00w x 1.00d
ISBN: 9780749481872

About the Author
Paul Hague is the Founder of B2B International Ltd, a global market research company. He is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.

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