The Culting of Brands: Turn Your Customers Into True Believers

Author: Douglas AtkinPublisher: PortfolioPublished: 05/31/2005Pages: 256Binding Type: PaperbackWeight: 0.51lbsSize: 8.40h x 5.56w x 0.56dISBN: 9781591840961Review Citation(s): Business...
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$51.37 SGD
SKU: 9781591840961
Product Type: Books
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Author: Douglas Atkin
Format: Paperback
Language: English
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The Culting of Brands: Turn Your Customers Into True Believers by Atkin, Douglas

The Culting of Brands: Turn Your Customers Into True Believers

$51.37

The Culting of Brands: Turn Your Customers Into True Believers

$51.37
Author: Douglas Atkin
Format: Paperback
Language: English

Author: Douglas Atkin
Publisher: Portfolio
Published: 05/31/2005
Pages: 256
Binding Type: Paperback
Weight: 0.51lbs
Size: 8.40h x 5.56w x 0.56d
ISBN: 9781591840961


Review Citation(s):
Business Connections 06/01/2005 pg. 23
Ingram Advance 06/01/2005 pg. 61

About the Author
Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.

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