The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Barrah, Beirem Ben
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Barrah, Beirem Ben

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your...
$64.90 SGD
$64.90 SGD
SKU: 9781394196562
Product Type: Books
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Author: Beirem Ben Barrah
Format: Hardcover
Language: English
Subtotal: $64.90
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The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Barrah, Beirem Ben

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

$64.90
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Barrah, Beirem Ben

The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

$64.90
Author: Beirem Ben Barrah
Format: Hardcover
Language: English
Description

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

  • The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
  • The most common myths that leaders accidentally buy into as they guide their organizations
  • Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

Author: Beirem Ben Barrah, Philip Jordanov
Publisher: Wiley
Published: 04/02/2024
Pages: 288
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.30w x 1.10d
ISBN: 9781394196562

About the Author

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology

PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

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